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InSight measures your online performance, compared to online businesses like yours. A high score means you’re engaging visitors well, while a low score means there’s room to improve.

• How’s it calculated? Your custom InSight™ score calculates website engagement and social presence. It factors in how often your website is viewed, how many visits convert into sales or bookings, and how active your customers are on your connected social accounts.
• Your InSight score is relative to the performance of businesses like yours. For example, your score may go up if your site traffic is high compared to similar businesses. Or, your score may go down if your monthly sales are lower than those same businesses.